ESPRIT..

In the midst of my sudden enthusiasm in designing, here is my second piece of work…

The exciting part about coming up with a design is always the challenge to be able to send a message to the viewer. Furthermore, especially so in competitions, there are limitations to work with. For this instant, it’s the limit of 4 colours. I used red, orange and white on a black shirt..

This is my short write out that accompanied my design submission..

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In the brainstorming process, I did some research on ESPRIT designs and concluded that the designs are usually simple, casual yet classy. Hence, I kept these in mind when putting up my design. A total of 3 colours (red, orange, white) were used on a black shirt. I have also taken into account that this design is suppose to be for the upcoming Chinese New Year thus the "Chinese" elements must be expressed in the design. With this thought in mind, I chose to use the Chinese character of tiger "虎" and the 8 red boxes to draw a parallel with 春联 which plays a great potion in design during Chinese New Year. 8 red boxes were chosen as Chinese in Singapore thinks of it as an auspicious number due to its close pronunciation to "发" which means prosper. To cater to a wider market of consumers, I try to incorporate modern and western designs in to allow friends of other cultures to appreciate the shirt. The 8 boxes' position was inspired by modern designs. Similarly, the tiger was made up in a less Chinese style to balance the overall feel. Of course, the brand name has to be eye catching. Thus the tiger was made to pounce on the brand to draw attention to the brand, and also to signify it as "the choice". Hope that you will like this design!! =)

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HK$5000 richer???